What is marketing that uses data analysis leading to results?
Data analysis in marketing! Explanation of the target, types of data, and representative analysis methods.
As various aspects of consumer behavior are being replaced by digital environments, the amount of data that companies can obtain about customers and users has dramatically increased. Data analysis in marketing has generally been conducted through statistical analysis of survey data, but as the types and volumes of data handled have increased, it is necessary to pay attention to the diversification of data analysis methods. This article will explain the subjects of data analysis in the marketing field, the types of data, and representative analysis methods. *For more detailed content of the column, please refer to the related links. For further inquiries, feel free to contact us.*
- Company：ソフトブレーン 東京本社
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